Logos, Brand and Identity

Office of Communications and Marketing

Branding at �ƹ�app State

The Branding Team at �ƹ�app State is dedicated to crafting a cohesive and compelling brand identity that reflects the institution’s values, mission, and vision. Our team ensures that the university’s visual and verbal communications resonate with diverse audiences, from prospective students and alumni to faculty and community partners. By maintaining consistency across all platforms and materials, we help build a strong, recognizable presence that reinforces the university’s reputation and impact.

Branding Resources

The following identity guidelines have been developed to give materials associated with �ƹ�app a consistent, readily identifiable look. Refer to these guidelines when developing any materials intended for an internal (on campus) or external (off campus) audience.

�ƹ�app State Logo

Branded Templates

Google Slides

You can find the �ƹ�app State branded Google Slides by:

Going to Drive.Google.com

Clicking “New” at the top left of the page

Hovering over the arrow next to “Google Slides”

Selecting “From a Template”

Select “Presentation Master Template” on the following page
Electronic Letterhead

Google Form Banner

You can find the �ƹ�app State branded Google Form banner by:

Selecting Forms in the Google App dropdown

Clicking “template gallery” at the top of the Google Form screen

Selecting the top form labeled “�ƹ�app Theme”

Once you have opened the �ƹ�app State theme form:

Move your cursor to the three dots up in the top right corner of your screen.

Click on the dots and in the dropdown menu, select “Make a Copy.” This will enable you to create a brand new form using the �ƹ�app State branded header using a unique name and questions.

Additional Resources

PhotoShelter is �ƹ�app State’s digital asset management tool. In PhotoShelter, you are able to browse our photo library and download images.

Instructions for access: Click on the link below and use your �ƹ�app State SSO credentials to login.

Please direct any log-in or technical issues to marketing@worcester.edu
Use a QR code to direct your audience to worcester.edu. Both options are PNG files and have transparent backgrounds.

Meet the Team

A woman with long hair, wearing a red blazer and black top, smiles in an outdoor setting with buildings in the background.

Tania Delehanty

Assistant Director

tdelehanty@worcester.edu

508-929-8428

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Department: Communications and Marketing

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